After nine years of running webinars, the problem became impossible to ignore. The available platforms were costly, subscription-heavy, and often unreliable.

Most came loaded with hundreds of integrations and features that added complexity without improving the actual experience.

Worse, the landing pages were often difficult to customise properly. That meant paid traffic was being sent to pages that did not convert well enough — wasting marketing spend before the webinar had even begun.

And when no webinars were running, the subscriptions still had to be paid.